Overview
You have a unique company story and your product or service has tremendous benefits for clients. As a writer and website provider, I can tell your story and get exposure.
Benefits
1) A real estate agency in Los Angeles needed bios written for its agents according to the specific brand of the company. As a value-add, I generated additional exposure for the agency with a news article.
2) I consulted with an insurance service company on a new website appearance, an editorial calendar, and showed them how to leverage the knowledge of agents for greater visibility.
3) A property management company was buried in search engine listings. I localized website copy, wrote several articles highlighting rental tips in specific localities.
The result was doubling the number of keywords used to find the rental units within 45 days. Tracking showed two renters signed on to the units.
3) An individual accountant reached top 3 to top 5 search listings for various keyword phrases
4) A brochure for a nonprofit was instrumental in expanding services to a three county region.
Value-Added
A value-added copywriter provides more than create nice-sounding phrases, some of which have SEO value and rank well in search engines.
Copy is the content on your website, blog, print brochure, and what is said in video – the words and phrases that reflect you and the vision for your company.
Strategic
I start with an editorial map in the same way a well-managed magazine or television production team would manage the flow of stories and information.
I take the complex ideas of professionals and craft content to elicit a positive response from the reader.
And then I provide a guide to form what the content should say, where it should be shared, and when it may get the most traction.
Specialties: Blogging, journalism, copywriting, Website solutions, article writing, press releases, business owner interviews, local online marketing, voice-over narration.
