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EXECUTIVES AT Amplify Interactive

Ben Lloyd, Principal at Add3 and co-founder & Past-President of SEMpdx, started his internet marketing experience in 1999 as an offshoot of his music industry background where he had the opportunity to promote lifestyle Web sites to teens. Shortly thereafter, he took that experience to internet marketing pioneer Wave Rock Communications where he honed his skills at improving Web site visibility and generating sales for his clients. Ben later moved on to The Young & Roehr Group, a full-service marketing agency, where he worked his way up to a post as supervisor of the Internet marketing group. In 2003, Ben moved on to form his own search engine marketing company, Amplify Interactive, which was then acquired by Add3 in 2013. As a co-founder & past-president of SEMpdx, Ben has been instrumental in the group's development and in executing on its mission of "putting search on the map in Portland, and Portland on the map in search". SEMpdx's annual conference "SearchFest" has gained notoriety and praise throughout the SEM industry and in Portland as a top-notch event. As a search industry veteran, Ben has spoken on search marketing & related topics for many groups, including: * SEMpdx / SearchFest * Search Engine Strategies * Innotech's e-Marketing Summit * Portland State University * Oregon Wine Industry Symposium * WebVisions Ben enjoys college football (Go Beavs!), owns a pinball machine, likes to golf when he can, bike commuting when the weather's nice, and knowing more about Portland than you do... he's a rare native of Portland.

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