Some businesses are inherently more interesting than others. Wild animal reserve = interesting. Paper company = not so much (just ask Jim Halpert). If the product or service your company sells is dull, dry, and/or monotonous, you’ll need to get creative with your blog. You don’t have the flair of a film production company or the insight of a lab researching neuropsychology. Your industry isn’t naturally bloggable (yes, that is in fact a word), but that doesn’t mean you can’t or shouldn’t have a blog. So today, we’re going to teach you how to write interesting blog posts even if your company is a total bore.
